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Nowadays, more and more people are becoming aware of the environmental impact of their daily choices, including the appliances they…

Impulse purchases are a common phenomenon in consumer behavior, and understanding the psychology behind these spontaneous buying decisions can help…

In today’s digital age, consumers are increasingly turning to user-generated content (UGC) as a valuable source of information when making…

Social comparison is a natural human tendency to evaluate ourselves by comparing ourselves to others. This psychological phenomenon plays a…

In recent years, the health and wellness industry has experienced a significant shift towards a more holistic approach to self-care….